At our newest clinic in Acul du Nord, Haiti, which opened in May, our staff reach out constantly to increase community awareness of our quality and services. C2C uses tried and true marketing methods – radio ads, community/church announcements, and word of mouth – and has also taken advantage of a medium that is more unique to Haiti – mobile DJs.
Recently, our Haitian team members joined four loyal C2C patients at a community radio station in Acul du Nord. They discussed and recorded patients’ reasons for selecting C2C as their primary care provider. The recordings will be used in three new radio commercials that will air throughout the area. These ads will be aired on the radio, as well as through mobile DJs. These mobile DJs drive cars or trucks with loud sound systems through communities. They air commercials and announcements for residents who might not have access to radios.
Claudia, a patient who has visited the Acul du Nord clinic a number of times since it opened in May, will be featured in the new commercial. She said, “The reason I like C2C better than other clinics is because when I go to C2C, I know I will get results, which is not necessarily true at other places. Before my consultation at the C2C clinic I had several illnesses. After the consultation, all of them were cured.”
C2C has previously had great success with these types of public announcement ads; however, we are looking forward to featuring patient voices for the first time!